Online Competition
Who is your direct competition? What do your competitors offer and how is it communicated on their website?
 1. Who is your direct competition? Create a list of direct competitors to investigate further.
2. What do your competitors offer and how is it communicated on their
website? Once a list of competitors is created, identify the
distinctive service or product offerings of your competition and list
how it is communicated on their site.
3. How do your competitors market their website? Search, newsletters,
google adwords, yahoo, direct mail, forums, banner ads and or affiliate
marketing.
4. Are the competitors products or services superior to those of your
own? If so, how can you adapt and adjust your web design to be more
attractive than your competitors site? Make sure you pay attention to
copyright laws.
TOPICS OF QUESTIONS YOU SHOULD ASK YOURSELF BEFORE STARTING A WEB
PRESENCE:
1.PRESENCE
2.COMPETITION
3.MARKET RESEARCH
4.MARKETING
5.IMPLEMENTATION/EXECUTION
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