Digital Media
Enter the
Interactive realm of media
 When
i think of digital media, i think of a medium free from excessive
production costs from materials such as paper, beta tapes etc.. Where
the major costs seem to direct mainly to the cost of a worker. Whether
it may be for a graphic designer, flash developer, account manager to
the trafficker.
During my time in the online space, i
see
this medium as the best choice for an efficient medium. Less overhead
equates to higher profits.
The digital space is ever growing and
ever
changing and it is key to stay on top of the latest and greatest. Below
you will find references that may help you on your quest.
- Imediaconnection
(Connecting the Marketing Community)
- Mediaweek
(Online extension to Mediaweek magazine)
- Media Life (For media
planners and buyers)
- MediaPost (Home on the web
for media, marketing, and advertising professionals)
- Media
Buyer Planner (Interactive section)
If there is something to keep in mind
when
planning new media that is do not jump into the latest and greatest of
digital media creative executions without ensuring that it makes sense
for your brand and branding message. At times a flashy execution might
not be the best solution for your product.
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