Digital 101

Discover the tools and resources for effective online planning.

When i first entered the realm of online planning, like many others learned to plan online media from the seat of my pants . With limited training, I had to take it upon myself to combine the on the job training gained and expand on my own time using external resources.

These external resources not only extensively increased my knowledge base on the medium but intrigued me to fully jump into this ever growing media type and cast aside all others.

The first thing that i have learned on the job are that key placements/strategies are almost universal on every site and which is rather common sense, but just in case you didn't know: 

1. Homepage (Should be the highest traffick page on the website)
2. Homepage Roadblock (Complete Ad dominance on a websites highest traffic area.
3. Homepage Takeover (Complete Ad and site  design dominance on a websites highest traffic area.
4. Prestitial (A full page ad that executes to all users from the front door before you move from one web page to another)
5. Interstitial (A full page Ad that appears to users while browsing the site once they have turned a few pages)

Along with knowing the best placements to purchase for your media buy, the selection of sites for your campaign are most important. This decision is aided with the wealth of online references listed on the drop down below.