Outdoor Media
Is outdoor dead,
if not then how do you use it and why?
 Outdoor
advertising reaches its audience as an element of the environment.
Unlike newspaper, radio or TV, it doesn't have to be invited into the
home. And it doesn't provide entertainment to sustain its
audience.
In planning outdoor, once the target
market
is identified and overall media strategy determined, Outdoor plays a
great addtition to the media mix especially in seasons where people are
expected to be outside enjoying the sun.
To help with your
planning below you will find a list of Outdoor vendors. Note to send
RFPs to the vendors and provide them with a media brief so they could
provide you avails with locations that fit your target demo.
- Clear Channel Outdoor
- CBS Outdoor
- Van Wagner
- Summit Media
- Regency
- Lamar
Do you need to find good congested locations
for your billboards? There might be a hidden gem billboard location.
Below you will find a dropdown with a list of the top Designated Market
Areas to select for traffic information.
Note the resources i've detail above
were
only used as supplemental planning tools and cannot substitute industry
standard tools.
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