Do you like
something tangible to read? A lot of people still do i believe!
When
planning print try not to be swept off your feet by charming sales
reps. Purchase publications that fit your media strategy.As always, try
to purchase the best placements for the lowest rate. Negotiate
negotiate negotiate. I've detailed my favorites below in order of
preference. Again, the key placements very publication to publication.
(1.) Cover 1 (2.) Between Cover 2 (3.)
Opposite
TOC (4.) Opposite Full Editorial (5.) First 50% of
Book
(6.) Right Hand Page
Another important tip to keep note of is to always read about the
medium in your favorite trades to keep up to date on what is
hot.
Below are a few rss feed articles from reputable publications for your
reference.
Below you will also find some online resources that prove helpful in
your planning/buying print process.
When
planning print try not to be swept off your feet by charming sales
reps. Purchase publications that fit your media strategy.As always, try
to purchase the best placements for the lowest rate. Negotiate
negotiate negotiate. I've detailed my favorites below in order of
preference. Again, the key placements very publication to publication.